Before I ever positioned a company or built a brand, I studied philosophy, psychology, literature and linguistics. I am glad for every reader who stays.
For many people, storytelling is probably something like a technique — and that is not wrong. Hero's journeys work. Narrative tension holds attention. Emotional framing sells. But anyone who treats storytelling purely as technique has probably not yet asked themselves this question: why do stories work at all? For me, the answer is philosophical and ontological.